|
· The immense challenge facing the “mobile” sector is not technology, but design, user experience and adaptation to users’ needs.
· The ability to focus on users and consumers and integrate them in the process of designing and creating experiences, products and services in the mobile ecosystem is set to become ever-more important over the coming years.
· The “mobile” sector has to focus on managing the interaction between people, and on structuring user information and access through the most appropriate channels. |